Digital signage is a form of innovative advertising and information dissemination in new channels where multimedia contents and messages are displayed on  electronic screens or on digital signs which can be remotely managed with the goal to deliver targeted messages to specific locations at specific times. Digital signage offers superior return on investment compared to traditional printed signs. 

Digital signage is any form of business communication where a dynamic messaging device is used to take the place, or supplement, other forms of messaging.
Some of the ways digital signage is used today include:

 

• In retail, communicating with customers about in-store specials, directing customers to other parts of the store, managing traffic and hotspots, and conveying brand messages

• In banks, displaying interest rates and product information, as well as lifestyle messages and branding

• In airports, underground and bus stations, keeping travellers updated on arrival and departure times while providing an advertising vehicle for shops and restaurants

• In casinos and entertainment venues, creating a customer experience that is consistent with the ambiance and atmosphere of excitement

• In doctors’ offices and waiting rooms, providing entertainment to bored patients while giving an advertising vehicle to pharmaceutical companies and other providers

• In schools and on corporate campuses, facilitating a level of communication between parties that would have been unthinkable just a few years ago

 

The capacity to design specific products according to each customer’s needs has always been a key factor in Albiral Display Solutions and this flexibility that Albiral offers is especially relevant in those deployments of Digital Signage where there is a need to integrate the screens in the architectural and visual design.

 

It is also important when the displays are going to be located in hostile environments such as window, outdoor, hi humidity, railways, hi vibrations, …, and difficult locations in general.

 

ALBIRAL offers a wide product portfolio of totem for Digital Signage, built in different materials such as in elegant Plexiglas or in robust metal and provides full support to design and manufacture a special product for this application, from a protective and weather proof cabinet to a high end interactive totem.

 

 

• Protection housings: Vandal and weather proof for any standard monitor
• Landscape and portrait totem
• Hanging double face monitors
• Monitors with built in PC
• Monitors with built in PC and Touch screnn
• Monitors with built in digital Media Player
• Media Players
• High brightness and transflective monitors
• Interactive kiosks
• Videowall

Some references:

• Barcelona’s Underground
• Caja Madrid
• Barberà del Vallés City Hall
• Barcelona’s Exhibition Centre
• Valencia Exhibition Centre
• IFEMA
• Telefónica